Having had a wonderful day at Crufts and heading home,  Dogmatic Directors Zoe and Susan Lewsley came across this wonderful display of their Italian Spinone Kofi (the face of Dogmatic) on the Your Dog Magazine stand. Zoe said ‘It seemed right to get a 'family' portrait with Norman (11 and a half years) who is Kofi's Grand Son and Bertie (19 months) who is Kofi's Great, Grand Nephew on the day after what would have been Kofi's 16th Birthday. Dogmatic are very proud to have been voted ‘Product You Can’t Live Without’ for the record breaking sixth time and seeing Kofi’s image (who was a previous Crufts winner) in lights at Crufts was the icing on the cake.





Dogmatic are very proud to announce that they have been voted 'Best Dog Collar Manufacturer 2018' by the Global Health & Pharma 2018 Animal and Wellness Awards.

This is a wonderful achievement for Dogmatic.

We are always delighted to hear how much the Dogmatic Headcollar has helped owners and their dogs and it is their ‘must have’ product. It is wonderful to have such a loyal, growing Customer base who continue to ‘spread the word’ about Dogmatic.

We are delighted to hear how much the Dogmatic Headcollar has helped owners and their dogs and it is their ‘must have’ product.

Telephone: 01952 245330

Tribute To Kofi

kofi - Montecani Moon Storm
at Estover 6th March 2003 - 20th May 2015


Tribute To Archie

Elgin Mezzaluna of Estover
18th February 2005 – 13th February 2016

Our hearts are broken once again with the loss of our lovely boy, Archie, yesterday, just a few days short of his eleventh birthday.

Archie was such a sweet, beautiful, brave boy, at his happiest either carrying several tennis balls in his mouth or searching for the next available treat! His talents for managing to hide four large tennis balls in his cheeks were renowned as was his talent to win ‘wettest beard’ competitions at Spinoni gatherings!

 Archie was such a character, snuffling up to you with his fabulous moustache and ‘pointing’ towards the treat cupboard or to the piece of furniture where his tennis ball had been hidden with his wonderful bum wagging from side to side with delight!


Despite recovering superbly from back surgery when he was nine, Archie had lately had problems with another disc that couldn’t be operated on and so was on high doses of painkillers to keep him comfortable. We were taking him for weekly acupuncture which was making a huge difference and he was still eating, pottering and enjoying being with us. Archie had been getting weaker and finding it harder to get up from sitting but, once given a gentle bum lift, was off, especially if food was on the agenda!

Yesterday morning, we woke to him wailing by the side of Mum’s bed and when I rushed into the room to see if he was ok, he clearly couldn’t get his back legs to work to enable him to get up. He was clearly in a lot of pain and we knew something was terribly wrong.

We gave him his tablets and called the Vet, Barbara Jones, who has been giving him acupuncture. She immediately set off (she’s about an hour away) and we sat with Archie, keeping him comfortable.

The tablets clearly had an impact on him because, after about ¾ hour, he somehow was determined to get up and despite trying to stop him, he was adamant! I helped him up and he walked out the French windows (I thought for the loo) but only to go into the kitchen to see why he hadn’t had breakfast yet!!! Can you believe!! He then moved (with help) into the front room and collapsed in exactly the same spot as Kofi. Sheer willpower and the thought of missing out on his breakfast made him make one more walk but Archie clearly was in trouble.

Barbara was lovely, she came out with another lady Vet and they were so kind with Archie. They lightly sedated him and he fell asleep on his favourite giraffe toy (whose feet he used to love squeaking) and started to snore. She inserted a catheter and Archie even woke up to check what the paper rattling was in case he was missing some grub! Archie then drifted peacefully to sleep and literally fell asleep on his giraffe. He looked very peaceful and out of pain.

We will have him home soon to be with his Dad, Kofi.


We are devastated. Although we knew we were on borrowed time, Archie was such a strong character that it was a huge shock to wake up to have the decision made for us.

Archie was an absolute sweetheart, he would wait for his bum lift and then we’d be off, meandering around the land, him mooching and stopping for little breaks to eat any rabbit poo along the way.

Archie has left a huge hole in our lives and his son Norman looks lost. Norman and Archie kissed yesterday morning before the Vet came. Norman also came and checked Archie over afterwards so was very aware that he had gone.

We are all still in shock and the house seems very quiet and empty without our dear Boy xx We are still missing our dear Kofi and now we have also lost his son.   Archie looked so like Kofi when he was lying in peace.

We are very grateful to have had almost 11 years with Archie and know he will be in peace and reunited with his Father.

Rest in peace, our sweet, beautiful, big hearted boy. Sleep tight now with Kofi X

We do not charge any extra postage for exchanging sizes!

Dogmatic are proud to work with Rescue Centres, Trainers, Behaviourists, Vets etc.,. by offering TRADE DISCOUNTS for minimum orders. 
Join the growing number of Dogmatic suppliers who are recommending the Dogmatic !!


A few photos of Rocky modelling his Dogmatic (which for us has definitely made walking him easier). It's a fab product. We'd never handle him now on a standard collar, he walks beautifully next to both my husband & I.

Great Swiss Mountain Dog
from Belgium

 Training is going very very well. As you can see on the photos, he looks pretty relaxed with the collar on. This is a real wondertool to me!
The big issue with our big fellow is "Great!! Other dogs!! Let's go to play with them".  Big problem especially during training at the dog school.
I could hardly hold him when he was pulling towards other dogs, now he is a little lamb!! I always win. I just need a fraction of the power I needed
before to hold him.
This Dogmatic Headcollar is like a magic tool to me!


Meet The Designer

Susan Lewsley, the designer of the Dogmatic being able to exercise her 3 dogs.
Susan Lewsley won "ESTABLISHED BUSINESS AWARD 2012"!

Hi please find enclosed our family proudly wearing their new dogmatics. They are:- 
Holly (purple), Kyser (blue), Roxy (gold), Marley (black) and Keera (red).
Holly is a Newfoundland/German Shepherd, aged 7 ½ yrs. Kyser is a German Shepherd, aged 5yrs,
Roxy is a German Shepherd also aged 5 yrs.
Marley is a Labrador, aged 3yrs (the puppy of the family).
Last but not least Keera is a Dobermann/Rottie x and is 4 ½ yrs old.  They are also rescue pups, who we love to pieces.

Sammie, Andy & Co


Don't know what we'd do without it !

Thought I'd share this with you! We've just bought Casper's second Dogmatic now he's grown a bit (he's the little one on the left!) :-)

Our family proudly wearing their new Dogmatics